Soaring  oil prices must have made a tough business environment for all automobile makers. Though  Honda Motor Co. Ltd is beating its own sales target and now it is the number one import brand in Korea. Its sales increased  95 percent in the first seven months of the year 2008 by selling 8,056 vehicles. It is sure that the sales number of vehicles does not look, much amount but the quantity represents a automobile market share of 2o percent among foreign brands vehicle in the country.

To say speak the truth, Honda’s previous seven-month sales amount for 90 percent of its actual sales target for all of the year 2008 and it is a pleasant surprised by the unexpected surge. Now Honda has upwardly set its new sales target for 2008 to 12,000 units from the earlier 9,000 automobiles. But the gas-sipping Civic or the hybrid do not drive Honda’s sales growth. Among the various models, the top selling model name is the Accord. It is powered by 3.5-liter V6 engine and it is accounted for around 40 percent of all its productions in Korea the year 2008.

Honda is also making a change in Korea’s imported autombile market and most of the action used to occur at the top part. Last year, Luxury German brands as well as the Lexus were the most popular import vehicles in Korea. But now, number 2 BMW’s share is just below 14 percent and it is more than 6 percent smaller than Honda’s. Mercedes Benz is in third position with 11.5 percent and Lexus fourth placed with 9.7 percent. Total sales of imported automobile jumped 33.7 percent in the previous seven months to 39,911 vehicles and the figure represents just over 6% of total automobile demands in Korea. Just  two years ago, imported automobiles provide only 3% of vehicles sales in Korea but nowadays the demand of imported vehicles have been increased.

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The world leading car provider company Toyota’s car selling rate is uncertainly dropped. Toyota motor sales reported half-year sales of their cars are 1,240,086. It is down 10.3 percent from the last June. In the USA the sales drop 21%.

It is prove that the today’s world best automobile company is Toyota. There you will not found any city where you don’t see at least a single car of Toyota Company. The car of this company captures the whole world. There is a lot of Toyota cars, but people don’t bored with their newly addition of car. Their all designed car is attracted by the people. So the in the road you will see different model’s Toyota car is running. They are modern in their design with the passing of time. So the newly added cars are always stylish and have well facilities. So people are always waited for the new model of the Toyota car. Such as the new model of Allion of Toyota company was getting so much popularity among the user. If we see from the starting to 2007 the selling rate of Toyota car is really good. Though, some time it was fallen in a low rate. But half of this year sales rate is anxiously low for the company.

The last year selling rate and the popularity of the Toyota car was so much good. And even today the popularity of the car is not fallen among the user. So what is the reason for the falling rate of the car sale? It may be today’s increasing life leading cost, increasing of fuel oil cost the car selling rate is dropped. Others, with the increasing price of automobile parts the price of Toyota car is also getting high it can be a big reason for small amount of selling of Toyota car.

Nissan Motor Company, Limited, Japan’s third-largest automaker, announced 1st August, Friday its second-quarter, April-June, net profit dropped 42.8% to 52.8 billion yen(around $500 million Canadian) beat by a rising yen with accounting provisions for the declining charge of leased automobile as 42 billion yen or $402 million. At the same time sales fell 4.1% from a year earlier to 2.3 trillion yen or $22.4 billion. Though Nissan ensured its July vehicle sales increased 8.5% during a month on the other hand Toyota said an 11% sales decline.

In spite of a slump in demand in the U.S.A. and Japanese car markets with soaring material costs, production costs as well as maintenance costs Nissan kept its revenue forecasts for the running fiscal year through March 2009 with a net income of 340 billion yen or $3.3 billion. Vehicles sales are expected to stay at 10.4 trillion yen or $99 billion.

Nissan’s overall sales for the April-June quarter increased 6.9% from a year earlier to 936,000 automobiles. Alternatively its sales in the U.S. car market fell 1.5% to 253,000 vehicles. The company said the U.S car market decreased by 12% during the quarter but North American sales edged up 1.9% to 330,000 vehicles. On the other hand sales in Japan fell 2.2% to 148,000 vehicles though that time in Europe were flat at 156,000 vehicles. The company said foreign exchange losses around to 54.7 billion yen or $523 million in the quarter. And it shares fell 1.4% to 828 yen Friday at Tokyo in Japan.

Although its July sales were better than any other major automobile company in the U.S.A. but this country’s unstable car market is dragging down Nissan Motor Company, Ltd. income and bound the company to condense production and reduce entire employment. That’s why Nissan Motor Co. announced that it would reduce a shift of truck production at its plant in Smyrna and Tenn. The company also offers buyouts worth $100,000 to $125,000 to workers at Smyrna, Decherd as well as Tenn. Nisssan expects 1,200 employees will accept the offer.

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